Privacy policy

Gotfare (referred to as "we," "our," or "us") runs this e-commerce website together with its related services (together, the "Platform"). Our business is based in the United Kingdom, and we act as the data controller in charge of your personal information.

When you access or use our Platform, you confirm that you understand and accept the practices set out in this Privacy Policy.

1. DATA CONTROLLER INFORMATION

GOTFARE

Address: 20 Goldsmith Rd, Grantham NG31 9QW, United Kingdom
Email: support@gotfare.com
Phone:+447451258371
Customer Service Hours: Monday to Friday, 10:00 a.m. – 6:00 p.m. (GMT)

We aim to respond within 24 hours.

2. CATEGORIES OF PERSONAL DATA WE COLLECT

The data we gather depends on how you engage with our Platform and can include:

Identifying and Contact Information: Full name, email, phone number, delivery address, and billing address.

Order and Transaction Records: Products purchased or returned, order totals, payment references, and partial payment details (full card numbers are handled by our payment providers and never stored on our end).

Registered Account Data: Login credentials, usernames, and any saved preferences.

Customer Support Exchanges: Messages, attached files, and correspondence you share with our support team.

Technical and Browsing Data: IP address, device identifiers, browser type, operating system, pages viewed, clickstream information, and cookie IDs.

3. HOW WE OBTAIN YOUR DATA

Directly from you: Whenever you complete a purchase, register an account, sign up for updates, or reach out to support.

Automatically: Through cookies, pixels, and comparable tracking tools while you browse.

From third parties: Through service partners who help with payments, deliveries, marketing, and analytics.

4. WHY WE PROCESS YOUR DATA AND OUR LEGAL BASIS (GDPR ARTICLE 6)

Your personal data is processed for these purposes:

Fulfilling Orders and Managing Accounts (completing purchases, handling deliveries, managing returns, providing support) — Legal basis: Contract performance (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f)).

Processing Payments and Preventing Fraud — Legal basis: Legitimate interests (Art. 6(1)(f)) and legal obligations, including financial and tax rules (Art. 6(1)(c)).

Improving the Platform and Running Analytics (interpreting user behaviour, fixing technical issues, upgrading features) — Legal basis: Legitimate interests (Art. 6(1)(f)).

Marketing and Promotions (newsletters, tailored offers, targeted ads) — Legal basis: Consent where the law demands it (Art. 6(1)(a)); otherwise legitimate interests (Art. 6(1)(f)). You may opt out whenever you choose.

Meeting Legal and Regulatory Requirements (tax duties, financial reporting, official requests from authorities) — Legal basis: Legal obligation (Art. 6(1)(c)).

5. COOKIES AND TRACKING TOOLS

We use cookies and comparable technologies to:

Support essential website functions (essential cookies),
Save your settings and preferences,
Track site performance and engagement, and
Serve relevant marketing content where allowed.

Where the law requires it, we'll ask for your consent to non-essential cookies during your first visit. Your cookie choices can be updated whenever you like through our cookie settings panel or your browser controls. Please be aware that turning off some cookies may impact how the Platform works.

6. WHO WE SHARE YOUR DATA WITH

We share personal data only where it's needed to run our Platform:

E-commerce Platform (Shopify): Hosting, order management, and security infrastructure.

Payment Providers: Secure transaction processing and fraud protection.

Shipping and Fulfilment Partners: Order delivery and return handling.

Technology and Analytics Vendors: Cloud services, email delivery, and performance tracking.

Professional Advisors: Legal, accounting, and compliance help when required.

Business Transitions: If a merger, acquisition, or sale of assets occurs, your data may be passed to the successor company.

We never sell your personal information to third parties — no exceptions.

7. INTERNATIONAL DATA TRANSFERS

Some of our service partners (Shopify and its sub-processors included) may handle your data outside the United Kingdom or the European Economic Area. When these transfers happen, we make sure the right safeguards are in place, such as EU Standard Contractual Clauses (SCCs). You're welcome to request copies of the relevant transfer documents by getting in touch (parts may be redacted for confidentiality reasons).

8. HOW LONG WE KEEP YOUR DATA

We hold on to personal data only for as long as needed to serve the purposes described in this Policy and to satisfy legal obligations. Our typical retention timelines are:

Transaction and Invoice Records: Up to 10 years (as required under tax and accounting legislation).

Account Data: For as long as your account remains active; deleted or anonymised once inactive for a long period and after any legal retention time has ended.

Customer Support Records: Up to 3 years after the case is resolved (longer if needed for legal proceedings).

Marketing Preferences: Until you pull your consent or object to processing; after that, your details are suppressed from marketing communications.

9. YOUR RIGHTS UNDER DATA PROTECTION LAW

Under the UK GDPR and EU GDPR, you're entitled to:

  • Access the personal data we hold on you,
  • Ask for corrections to inaccurate or incomplete information,
  • Request deletion of your data in certain situations,
  • Restrict or object to how we process your data,
  • Receive your data in a portable format, and
  • Withdraw consent at any time (where consent is our basis for processing).

To exercise any of these rights, drop us an email at support@gotfare.com. We may need to confirm your identity before we can act on your request. We'll respond within a month (this may be extended by up to two more months for complicated requests, and we'll let you know in advance).

You also have the right to file a complaint with a supervisory authority. In the UK, that would be the Information Commissioner's Office (ICO). If you're based in the EEA, you can reach out to your local data protection authority.

10. CHILDREN'S PRIVACY

Our Platform is not intended for anyone under the age of 16. We don't knowingly collect data from children. If you have reason to believe a child has submitted personal details to us, please contact us straight away so we can remove it.

11. AUTOMATED DECISION-MAKING

We do not carry out automated decision-making or profiling that produces legal consequences or comparably significant effects on you (as defined by GDPR Article 22).

12. SHOPIFY PLATFORM

Our online shop runs on Shopify, which supplies hosting, order management, analytics, and security. Shopify processes your data on our behalf as a data processor, and may independently control certain platform-level or aggregated data. For more information, please consult Shopify's Privacy Policy and Privacy Portal.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any revisions will appear on this page with a fresh "Last Modified" date. When we make significant updates, we'll notify you in the manner required by law.

14. GET IN TOUCH

If you have questions about this Privacy Policy or want to exercise any of your data protection rights, please contact us:

GOTFARE

Address: 20 Goldsmith Rd, Grantham NG31 9QW, United Kingdom
Email: support@gotfare.com
Phone:+447451258371
Customer Service Hours: Monday to Friday, 10:00 a.m. – 6:00 p.m. (GMT)

We aim to respond within 24 hours.